Hi! I’m Abbey Sy – an artist, designer & author based in the Philippines. I manage my own personal brand Abbey Sy (ABC) as a freelance artist & designer (Type by ABC), workshop instructor (Learn by ABC) and creative entrepreneur (Made by ABC).

While I work full-time as an artist and entrepreneur, I also create my own content and supervise the overall operations of my business.


My love for lettering was an accidental encounter; but it’s always been a part of who I am, as I’ve been a constant fan of anything type-related, vintage, and hand-drawn.


I recently published my first book, The ABCs of Hand Lettering under Summit Books, which has become a bestseller. This also led me to create My Lettering Progress Keeper, a sketch / watercolor pad I produced in partnership with IFEX Paper Company.



I also published Letters from ABC, a box of alphabet postcards under Summit Books.

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Some of my recent collaborations include Tropicana as an influencer, Faber-Castell as an ambassador & Havaianas as a designer for their limited edition Filipinas collection.

While I’ve always been working as a one-woman team, I’ve been blessed to be able to create and collaborate with friends / colleagues / clients, and operate at times with a dependable and hardworking team.


Aside from those, I also give talks on passion and creativity – and among my notable ones include my TEDx talk on Life & Lettering (you can watch the video here).

Pursuing a full on creative career was something I never expected to happen – and every day, I am constantly growing and learning as I go along. I’d like to think my passion for creating brought me to where I am now.


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I’m passionate about art and travel, and my daily musings and adventures are chronicled through my blog and Instagram. My constant escape from being a Type A / go-getter is to travel and explore the world, one country at a time. I have this habit of traveling as often as I can, because I can never stay in one place. Traveling also keeps me inspired and helps me create new ideas.


I also love to illustrate and document my adventures while in transit. It’s become something I constantly do while I’m away.

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Always on the constant lookout for the next project, I always keep in mind that with hard work and a bit of luck, opportunities are always there. And if there’s one thing I constantly believe in, it’s that good things come to those who work hard, hustle, and never give up on their dreams. :)


Selected Clients & Collaborators

Summit Media, Havaianas, National Book Store, Tropicana, Fully Booked

Moleskine, Jo Malone, Bobbi Brown, Swift Premium, Shutter Panda

Hey Kessy, Type Kita, IFEX, Pepper.ph, Bianca Gonzalez, Dynomighty

Faber-Castell, Pilot Pens, Sunday Paper, Candy Magazine


Features & Press

2bU, Philippine Daily Inquirer (source)

TV5: Good Morning Club (source)

Candymag.com: How to Take Better Instagram Photos (source)

Instagram March 2014: Suggested User (source)

Young Star March 2014: Class of 2014 (source)

Candy Magazine June 2014: Dream Weavers (source)

When in Manila: 11 Passionate Filipinos Share the One Thing They Do To Be Happy and Successful (source)

Top 10 Graphic Designers & Illustrators from the Philippines (source)

The Daily Type January 2015: Travel Journals (source)

Young Star February 2015: We Have Visual (source)

TEDxUPM February 2015: On Life & Lettering (source)

Style Bible July 2015: 25 of the Best Instagram Accounts to Follow (source)

The LaSallian August 2015: The Profound Unrest of Abbey Sy (source)

Juice PH August 2015: Abbey Sy: Playing With Words (source)

Manila Bulletin August 2015: Letters from Abbey (source)

DesignTaxi August 2015: For creatives: Good habits to keep you happy and positive (source)

BuzzFeed September 2015: 17 Artists to Follow When You’re in a Creative Slump (source)

Design*Sponge: Studio Tour October 2015: Abbey Sy of ABC (source)

Manila Bulletin Panorama October 2015: Generation Art (source)

Preview Magazine December 2015: Creative It List (source)

 Young Star January 2016: Rookies of the Year (source)

Candymag.com January 2016: Here’s The Story Behind Candy’s New Logo (source)