Alphabet Postcards: Letters from ABC

December 22, 2015 Filed Under: Art, Postcards 15 Comments

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Way back in my early years, I have always been fond of two things: letters and writing

Letters gave me an opportunity to express, create, and connect. I used to collect stationery sets (guilty!) and sticker albums before – and when friends’ birthdays or the holidays came up, I would design greeting cards and use my knowledge with cursive to write legible thank you notes and messages. I was the girl who had lots of G-Tecs and gel pens on hand every time someone needed lettering services. Haha. 

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I loved writing as well, having kept a diary ever since I was a first grader. On my freshman year, I unexpectedly won an essay writing contest. Since then, I’ve started to write more both on my personal journal and blog. My fascination for the written word deepened after constantly writing, drawing, and keeping journals over the years. 

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When I was in elementary, there were annual Penmanship contests and I’d always bag first / second place (yes, our school has Penmanship contests! Lol). I was also the default class secretary who was tasked to write announcements and notes on our blackboard (which caused me to go to school earlier than everyone else because I had to set a good example, lol). Little did I know that a few years after, I got to turn it into my career and publish a book out of it. Pretty surreal, but I guess it’s true what they say – some of the most unexpected things end up being the most amazing ones. :)

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I sent my first postcard in Phnom Penh, Cambodia, during my backpack adventure last year in Southeast Asia. Tricie and I went to the post office and got ourselves postcards, stamps, and addresses of our friends and family. Since then, I’ve found happiness in sending snail mail – and I would receive postcards every so often when a friend is abroad. 

When Summit approached me for this project, I literally had zero ideas on my plate. Except, I was so excited (haha). The only challenge was to create 26 cohesive artworks. Being the ultimate geek that I am, I went about and did my research. Since it was 26 – and there were 26 letters of the alphabet…why not make it all about letters?

I always tell my students during class that “The goal of hand lettering is to turn letters into visual art”, and that words have the power to be visually appealing. So, I took that idea and combined it to 26 letters, and eventually – 26 works of art.

Screen Shot 2015-12-22 at 11.44.52 AM Screen Shot 2015-12-22 at 11.45.02 AM

Above: Some inspirations / pegs while working on the postcards.

Below: Mornings at the HQ involved lots of paint, swatches, paper, and lots of music.

ProjectLetters

Establishing the color scheme was the fun part – it was also highly inspired from Wes Anderson films and the autumn season (fall is my favorite). I also was heavily inspired by classic postage colors and derivations of the same color families. Primary colors, nature colors, and desaturated hues.

Photo 29-10-2015, 3 09 11 PM

Above: Color swatches. It took hours to find the exact yellow, orange, or green hue that I wanted. OC levels 100.

I think for the most part, the most rewarding aspect of working on Project Letters was getting to discover my personal style in the process. I know I’ve always been drawn to the vintage-themed design aesthetic, let alone find myself freak out over retro fonts and typefaces. But I’ve constantly kept myself at a distance because I never thought I could actually do my own rendition of things I get inspiration from.

Well, guess I answered my question there. I got by. :) I spent a whole month caged in my attic painting every day – waking up at 7 in the morning, blasting some music, getting in the zone of mixing colors, painting, and keeping a steady hand. I would work for straight hours and while I felt every ounce of stress, it was the best kind – I knew that I had grown and while it’s something not everyone sees, I’m just glad I found myself in that place of evolving. That’s probably one of the best things an artist like me could feel.

PassionDraft

Above: drafts, studies, lots of sketches – there was a lot of planning involved!

Below: some of the prototypes sent to me for checking.Letters-swatchesWIP-1

The output is a series of various renditions of the alphabet – not just drop caps, but also quotes, sayings, and advice that I’ve learned over the years. I have a penchant for quotes (for obvious reasons), and this gave me the opportunity to showcase just that. I hope that when you send out these postcards (or hang them in your room/workspace), it would keep you motivated + inspired every day. :)

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And of course, there’s the usual cameo of travel-inspired artworks. En Route is a series I created this year for the blog, and I felt it was apt to include it in this set. :)

WIP-3Letters-Wall

I’ll share more about each postcard soon, but there are some postcards I’ve dedicated to special people who have inspired me over the years. :)

Speaking of people, thank you to the Summit Books team for making this possible: especially to my publisher, Koko, for this opportunity; my editor, Macy, for keeping tabs on my sleep (LOL) and keeping things in order, and my art director, Jaykee, for mentoring me on this project. Getting to work on the same team as my book was definitely…wow. I have no words. I am so honored. *tears*

Special shoutout to my officemate Googly Gooeys for seeing the topsy turvy roller coaster of emotions I had while working on this project. I don’t think anyone has seen that side of me except you. And for the emergency art director questions you never fail to answer…“don’t do that.” “settle with this color scheme instead.” HAHA. You’ve played a huge part of my growth this year and most of my projects…so thank you! And of course, to my awesome all-around manager Tricie for always keeping me sane 24/7 while working. And to some of the people who have contributed their words in this project (Aidee, Jas!), thank you! It really means a lot :)

Anyway, I should probably pause my emotions for awhile. Below is how the packaging looks like. Above everything, this is my FAVORITE part of the postcard set. Hehe.

GGBox-1GGBox-Int

I created that alphabet pattern when I was working on The ABCs of Hand Lettering, but it never saw the spotlight. Lols. So this time, I requested to have it used for the inside box pattern. :)

The postcards come in a box of 52, with 2 copies of each design. I hope it also inspires you to keep creating, sending notes and writing letters, just like the old times. :)

Letters-Box copy

Letters from ABC is now available at major bookstores nationwide for P350.

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In case you missed it, my book, The ABCs of Hand Lettering, is still available at major bookstores nationwide for P295, as well as online via Buqo and Amazon.

Initial deliveries as of January 7:

National Book Store

Fisher Mall

Quezon Ave.

E. Rodriguez

Uptown Place Mall

Citi Square Malabon

Victory Central Mall

Marquee Mall

Manhattan Parkway

New Farmers Plaza

Superbranch Cubao

Metroeast

Q Plaza

Trinoma

SM Muntinlupa

Pioneer

SM Megamall

SM Manila

Rizal Avenue

Binondo

NAIA Terminal 3

MOA

Aura

Sta. Mesa

Harrison Plaza

Metropoint

SM San Fernando

SM Consolacion Cebu

SM Cebu

Ayala Cebu

Robinsons Cebu

SM Seaside

Mango Plaza

Abreeza Mall

Davao

SM Davao

SM Lanang Davao

Powerbooks

Trinoma

SM Megamall

Alabang

Robinsons Supermarket

Pioneer

Congressional

Aguirre

Timog Branch

Z-Square

Karangalan

Antipolo

Metroeast

Mercedes Pasig

Bacolod

TIP Bacolod

Marquinton

Malolos 2

BF Ruins

Federal Bay

Robinsons Department Store

Pioneer

Antipolo

Metroeast

Bacolod

Cebu

Maxilom Cebu

Malolos 2

Fully Booked

Greenhills

Rockwell

MOA

JLD Gifts & Magazines

La Union

SM Supplies Station

SM MOA

SM Fairview

SM Marikina

SM Sta. Rosa

SM Masinag

SM Bacolod

SM Cebu

SM Davao

Shopwise

Rockwell

Sucat

South Supermarket – Pasig

Pandayan Bookshop, Inc.

Selected Mini Stop stores

Astroplus – MOA

International orders are available. Please e-mail me at hello@abbey-sy.com with the subject “ABC Order”.

ABC-Open LPK-ABC

Also, in case you’re in a holiday rush, why not give the gift of letters this Christmas? My Lettering Progress Keeper (above) is also available at National Bookstore and Powerbooks for P199.75. :)

And ICYMI: we’re giving away all of these at our GG x ABC Christmas Giveaway. Deadline is extended so don’t forget to join!

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Photos by Abbey Sy, Pat Martires & Googly Gooeys

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15 Responses to “Alphabet Postcards: Letters from ABC”

  1. Odee
    December 23, 2015 at 6:57 am

    Oh gosh, it’s finally out! Been waiting for this eversince you posted a teaser :D :D :D Great job once again, Abbey! *thumbs up*

  2. Abbey
    January 2, 2016 at 10:23 pm

    Yes omg it’s finally out. Thank you!

  3. Iverson
    December 23, 2015 at 1:45 pm

    Great product again by you! I hope that it would reach my place!

  4. Abbey
    January 2, 2016 at 10:23 pm

    Thanks!

  5. Baby Jhudiel Canillas
    December 27, 2015 at 2:14 pm

    I really want to have this! I pray and hope that I can create something as beautiful as this, soon.

  6. jona
    January 6, 2016 at 2:33 pm

    yehey! i’ll buy it! and i will share it to my friends abroad :) <3 esp. the post card

  7. Abbey
    January 6, 2016 at 10:04 pm

    Yay, thanks Jona!

  8. Anj
    January 6, 2016 at 7:04 pm

    how about Davao? :(

  9. Abbey
    January 6, 2016 at 10:04 pm

    We’re currently updating the deliveries to various parts of the Philippines. Please be patient!

    If you’d like to get a copy asap, you may email me at hello@abbey-sy.com with the subject ABC Order. :)

  10. Leah Cantos
    January 8, 2016 at 9:34 am

    Hi Abbey! Can we just order from you? The postcards, ABCs of hand lettering and lettering progress keeper? i am from Dasma, Cavite and did not find in the list any store in Cavite. Have been asking bookstores here but are always out of stock. :( it will be for me and 3 young daughters. :)

  11. Abbey
    January 8, 2016 at 9:57 am

    Hi Leah! You may order all except the progress keeper through me. Order at bit.ly/abcmerch :) Thanks!

  12. Angelica Espiritu
    July 21, 2016 at 1:06 pm

    Hi, when your ABC of hand lettering will be available? Can I order it online?

  13. Abbey
    December 15, 2016 at 8:27 pm

    You can order at shop.abbey-sy.com :) Thank you!

  14. Mary
    July 22, 2016 at 10:53 pm

    Hopefully may new designs ng postcard set! Keep it up! :)

  15. Abbey
    December 15, 2016 at 8:26 pm

    Thanks!

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