The New Candy

January 25, 2016 Filed Under: Art, Personal, Portfolio Roundup 8 Comments

Processed with VSCOcam with a7 presetI’ve been keeping this under the confidential category for quite some time now – and now that it’s finally out, I can’t help but want to share a bit about this project. :)

(Also: my first logo project! Ahhhh!)

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Here’s something I never told people: I’ve always dreamed of working in a magazine. While kids were playing outside in their younger years, I spent mine geeking out on desktop programs (on my Windows 98 computer haha). I remember it clearly – it was one boring summer day at the household 10 years ago. I was itching to create something different from my American Greetings design software, apart from the usual name tags and calling cards. Five hours later, I compiled a mini magazine of sorts and printed it out. 

I also spent my creative teenage years reading up on w.i.t.c.h. (I have EVERY issue here at home at the time) and drawing the characters (Cornelia was my fave, haha) – and then, Candy, when I got older. I would even copy the outfits & poses of the models featured in every issue (I used to do ~fashion design~ lolol) and secretly wished I’d see my name on the pages of Candy someday – on an illustration, article, or as a reader. Well, fate changed, of course – I ended up neglecting that idea because 1) I am not much of a writer and 2) My current career happened (no regrets, of course!).

A few years later, I got my first feature from Candy – as a blogger, “young artist”, and ultimate dreamer. It was literally a dream come true to meet the people behind the magazine and to see myself on the June 2014 issue.



Exactly a year after, my first book came out (which became a bestseller ~wew~), The ABCs of Hand Lettering. And then, the next few months were spent working on a set of postcards, Letters from ABC – both under Summit Books, the books arm of Summit Media. At the time, I was also redesigning Candy’s masthead.

Anyway, I shared some of my thoughts about the project on this article over at (yes, like any designer, I got very kilig and overwhelmed and nervous while I worked on this).


Above: Some of the studies we were choosing from during the first submission.

Below: Painting the chosen one (yes, it’s hand-painted). Love how Steph created a chalky effect for the final logo!

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I think, on the greater scheme of things, I will always look back to the younger version of myself and tell her she did a good job. At trying out things, working on becoming fearless, overcoming personal limits, and learning how to make things happen on her own terms. It didn’t matter if she didn’t call herself “talented” back then, she was just determined. All those Tumblr years seemed like a more naive version of my work, but I’d like to think it’s become a training ground for everyone who started out there.

It tears me up (in a good way) to look back on the past few months and see how things have started to make its way to possibilities. I have never dreamed of being who I am now – okay, maybe half of it, but I’ve never been sure of what I wanted to become, to be honest. I’ve always dreamed of achieving this or that but never thought it would end up being real. Well, I guess sometimes the universe likes to take things up a notch and surprise you in the process. That’s basically my life, as of now. Haha.

Anyway, I got too caught up in drama. I’m sorry. I even cried after this video came out yesterday. Haha. So embarrassing! *hides*

Here’s to the Candy girls – I hope you enjoy the new look! I thought of you guys while I was working on this – of course, I just didn’t tell you. :P

To the Candy team – Sam, Steph, Macy, Angel, and everyone involved in this project, thank you for trusting and guiding me! I really, really appreciate it. I only ever dreamed of contributing my work in the pages of the magazine – never did I imagine I’d actually get to redesign the iconic logo itself. More than having to leave a new legacy in Philippine publication (*OMG*), I’m very humbled to share my talent to you all.


Don’t forget to grab a copy of Candy magazine’s February issue, out now in bookstores & magazine stands nationwide, and online. :)

Related Posts:

Starting with the ABCs

A Work in Progress

Alphabet Postcards: Letters from ABC

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8 Responses to “The New Candy”

  1. Steph
    January 25, 2016 at 6:01 pm

    ❤❤❤ love this post! Thank you again abbey! :)

  2. Abbey
    January 25, 2016 at 6:44 pm

    You’re welcome <3 *Olaf ice cube tears*

  3. Coolen
    January 26, 2016 at 10:17 pm

    Congratulations Abbey! The new logo is pretty. :)

  4. Abbey
    January 26, 2016 at 10:54 pm

    Thanks, Coolen! :)

  5. Nurul
    January 27, 2016 at 1:31 pm

    Congratulations, Abbey! Love the new logo! :)

  6. Abbey
    January 27, 2016 at 7:51 pm

    Thanks Nurul! :)

  7. Layla
    January 29, 2016 at 9:24 pm

    I knew it! Something about the logo gave me a hint that it’s your work! :)

    I’ve always checked out your blog ever since I’ve attended the Type Lab event in July and I always keep coming back to read it. :)

    Congratulations! :)

    PS. The new logo is pretty! <3

  8. Abbey
    January 29, 2016 at 10:42 pm

    Thanks, Layla! :)