WE ARE ARCHETYPE.
Passion, creativity and philosophy.
Archetype is a collective of young, bold ideologies and aesthetics geared towards producing and enhancing creative work - for advertising and beyond.
Archetype was formed mainly for internship purposes. We are also open to freelance work, collaborations and other creative pursuits.
Photography: Ber Garcia
Art Direction: Archetype
I received my own sticker set from Art Project Philippines the other day. It always feels nice to see my work printed out. Thank you so much, Geri! :-)
You can still order (just message them here) and help our fellow kababayans as all proceeds will go to Yolanda victims.
Also, today’s the last day of Katha Magazine’s Padayon! You can still bid and check for the updates here.
Enjoy your (holiday) weekend! :-)
Check out more of my work on Behance (updated it today!).
Sharing with you a backlog of some life updates - and since I ended up going to the Fort every weekend (what a coincidence) for all my errands, here’s a round-up of photos before I forget posting.
Warning: food-filled, because all of my friends are apparently foodies (like me). Lol.
(11/08) Brunch at Early Bird Breakfast Club with my favorite Capricorn girl/big sister/fellow go-getter Kaila of Rainbowholic. I met Kaila last August after agreeing to partner with Kawaii in Manila, and since then we’ve always been contacting each other. She was also VP-Creative of AdCreate during her time so it was pretty cool that we have a lot in common. Conversations with her are always fruitful (and funny, and pretty much the type when you don’t really run out of things to say).
She also accompanied me to work that day (and filmed my lettering process!)
(11/16) Dinner and movie date with my clingy adver best friend Erika ♥ To-die-for truffle pasta and lamb tapa from Mamou for dinner (after a long day of PRSP rehearsals) and watched Sana Dati at the Fully Booked U-view. (+ afternoon spent at Slice the day after)
(11/17) Sunday after was spent shooting! Not sharing any BTS photos yet because of confidentiality issues (lol). But anyway, thank you Ber for being such an amazing photographer. We love you! <3 We’re glad you love our gift :-)
(11/25) Tegan & Sara in Manila with Ber and (achi) Tricie last Monday. Lined up and caught sight of a rainbow and this beautiful sunset - and spent the rest of the night enjoying good music with the best company. <3
To more days like these, please.
One of the nice things I was able to do this November was work for a wedding client. I applied my hand lettering on wooden hangers for the entourage (apparently this DIY trend is pretty prominent in the wedding scene). :-)
For interested clients, I do calligraphy and hand lettering work (on anything - invites, guest cards, etc) and by December I’ll be opening typography commissions containing all the services I do. I’ll keep you guys posted!
Welcoming The Girls’ Room on the blog today as I let them do the talking on how the trio came up with a one-stop DIY, food, lifestyle, travel (and so much more) blog and where they’re headed from there.
2. What is your goal in creating this blog?