March 3, 2015 Filed Under: Abbey, Personal 6 Comments

I spent last (mid)night up typing this because (1) I just needed to let it out and (2) I’m trying my best to squeeze in some personal time to write despite my busy schedule.

(I’m also going through Team ABC applications at the moment. Gosh, these applicants are promising!)


I’ll be honest – even if I’ve mentioned this time and again, my life has been getting crazier than usual. With projects sprouting up here and there, (lots of) freelance work to attend to and finish (“dead” is forever relevant in deadlines), more endeavors to pursue (#adultlife), programs + events to prioritize (there are quite a handful this summer) and personal goals to accomplish this year, I suddenly feel like I need to step back and take a better look at how my life’s taking shape so far this year.

A few weeks from now, I’m closing a chapter of my life and opening myself to a new one (#theroadtoabc).

Okay, I know most of you are curious what The Road to ABC is all about. Well, it has a lot of layers that are soon to be unfolded bit by bit (starting this month!) so do keep track of it if you’d like to know (I’ll be subtle about it, just ’cause. LOL).

I’m actually pretty excited despite it being an impulse decision (that i knew I was going to do anyway, I just didn’t know when, back then) but it’s definitely going to be a challenge that I’m more than ready to take.

I’m also currently filtering out my blog content (and lessening my posting here for the meantime), so do expect a bit of idleness around here (sorry guys). It’s just that with the scope of work I’m dealing with (Type by ABC + Learn by ABC + Made by ABC are all active this month), it looks like this blog doesn’t fit in the big picture as much anymore. Hopefully though, I’ll properly stick to my schedules by end of March, plus when the interns come along. :) I still owe you guys a lot of backlog travel posts, eep!

BTW, I just wanted to share as well that I’ve been meeting up with a couple of awesome people over the weekend:

(1) my power bank support group AJ & Maine (we are collaborating #writenow on something for the adventurous folks out there!)

(2) my awesome web genius friend Mary, who coded all my blogs and websites since 2010 (this blog is getting a facelift in time for #theroadtoabc!),

and (3) Maan of Type Kita, who has been consistently building the lettering community here in the Philippines (we are organizing something for all type lovers out there this year!)

These collaborations are just half of what I’m working on for this new quarter. It’s exciting (like, confetti please) and at the same time scary because I have little experience with organizing large scale events and doing major project management for these types of work.

Nevertheless, I am preparing myself to be able to deliver to my own standards, and as well as those of others’. I’ve always been a huge self-doubter and this makes me think that now’s not really the time to whine about it or sulk and hide in the corner about such a petty excuse. I’m secretly thanking myself that recently, I’ve learned to just DO IT and not really bother about the pressure (because I end up wasting more time) that comes with work.

I’m also wary of the fact that 24 hours is not really enough in my life. Heck, my Google Calendar right now is currently out of colors already (I used up all the colors for all my work / life stuff, like HOW EVEN) and I have an overflowing list of tasks on a daily basis.

I will also be honest that Team ABC has been playing such a huge role in my daily life lately (I had a nightmare the other night, LOL let us not talk about it). As much as I have everything else on my plate such as the freelance work and workshops, creating something entirely from scratch and recruiting people to work with me (read: I find joy in working alone) is such a daunting task that I only hope that I do my best to mentor these young girls (sorry, this is just me and my “OMG I’m old already” feels LOL).

Don’t get me wrong, I am super duper excited – I have always been wanting to share my knowledge to young ones who will be needing it as they pursue their own creative fields. It’s also funny because most of the applicants reminded me of my 17 year old self (during the first year I started to take blogging seriously). Here’s to hoping the 4 girls I’ll be hiring will be able to learn from their “Ate Abbey”! (In case you applied and you’re reading this, I have a heavy load of projects and events for your internship duration. *evil laugh* Sooo hold tight, it’s definitely gonna be a fun and crazy journey!)

Speaking of restructure, my workspace’s been slowly getting a facelift as well. I tried to channel my inner eye for interior design and relocated a few elements to make my space extra conducive for work (like putting my bed on the farthest corner of the room, so I don’t sleep that much, LOL). I’ve also been creating layout ideas for how it’s going to eventually look like (targeting by summer so the interns can visit…the ABC HQ!) since I’ll be working full-time come summer, and I need my office to…look like an office. Exciting times!

I don’t know how to properly say this, but I feel like this year is gonna be a promising and good one. I have not clearly figured out where I’m headed to from here on out, but now that I think about it, I guess it’s best to settle for the now and let the future unfold by itself. I’ll just try to adapt and jump on whatever I can manage to do with it, eventually.

Besides, work won’t do itself. I have 2372932032 deadlines to beat for the first two weeks of March. Ha, what summer. 

On an unrelated note, it’s my dad’s death anniversary today. I don’t find meaning in commemorating it, actually, because it reminds me of loss that I never felt (until a few years ago, when I was mature enough to deal with it) – I was nine years old then. It’s been 13 years since he died, and I still remember the day he passed (he said goodbye to me that morning). I still owe him all the success and blessings that have come my way over the years (that he was never able to witness) – I wouldn’t have worked this hard if it weren’t for his constant storytelling about how he managed to succeed through hard work and discipline. He used to overwork a lot, and it’s funny because basically, that’s me at the moment, lol. I miss you, dad! Hope I’m making you proud up there. 

Okay, I think I need to stop  talking writing for now. Restructuring of life commencing once I wake up tomorrow. :)

Hope this month’s going good for you!


The ABC Team: Application & Guidelines

February 28, 2015 Filed Under: Team ABC 27 Comments


team abc

I’ve announced this on my other pages already earlier this week, but this post should give you a clearer idea of what it takes to be part of #TheABCTeam. So do take time to read through everything before you send in your application!

As most of you know, I do (a lot of) work for my personal brand, Abbey Sy / ABC. There’s Type by ABC, Learn by ABC, Made by ABC, and this blog, Le Rêveur. I don’t even know how to quantify my workload – it’s just a lot, in general (if you follow me on Twitter, you know what I’m talking about).

ABC Team

Type by ABC

I do hand lettering work for various personal, freelance & collaborative projects, as well as project planning, management and dealing with client services. My portfolio is currently housed at Behance.

Learn by ABC

I organize and conduct workshops on basic hand lettering for interested students and enthusiasts, as well as manage the logistics and operations for each workshop. More information about Learn by ABC here.

Made by ABC

I create branded merchandise (paper products, mostly) that I sell at art fairs and bazaars in Metro Manila. I manage all operations from conceptualization of designs, accounting to handling and distribution, as well as social media marketing and promotions. View the 2014 Made by ABC collection here.

Le Rêveur

This blog (+ my previous Tumblr account) is a repository of basically everything work (above mentioned ones), art and travel-related in my life. Apart from managing the website itself, I create the content framework and editorial calendar for each month as well as conceptualization of ideas, photography, art direction, copywriting and editing of each blog post.

If you think about it, I am pretty ambitious to claim that I can do everything on my own. Truth is, I can’t. I’ve recently hired Tricie to help me sort things out (as my manager), and while that in itself has helped me gain a clearer sense of direction towards work, I personally feel that I need another helping hand (i.e. interns!) with my projects.

So why am I getting interns?

(I actually don’t want to call it that way because it sounds so hierarchical. But for formality’s sake, let’s go with interns for the meantime. LOL.)

Apart from the main fact that yes, I need help – I also want to train young girls to realize their own potential as creative individuals. Based on personal experience, it was hard for me because I never had someone to mentor me and see my progress (most of it was done on my own terms, and it was all trial and error) when I was starting out as a blogger/letterer. With that, I personally want to reach out to people who are driven enough to build their goals around their passions and dreams through this internship + mentorship program.



Positions Available: Visual Assistants

I am looking for FOUR (4) Visual Assistants: two (2) for photography, one (1) for art direction and one (1) for copywriting.

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  •      Age range: 16-21 years old, girls (only)
  •      Residing in Metro Manila (preferably north)
  •      Goal-oriented, hardworking & passionate creative individual
  •      Proficient with either photography, art direction or copywriting
  •      Knowledgeable with Adobe Photoshop (and/or Illustrator, InDesign & Lightroom), Microsoft Office (Word, Powerpoint, Excel), Dropbox, Google Drive, among others
  •      Available once a week (for team meetings) and on selected weekends (for workshops)
  •      Must be independently capable (can produce outputs on her own) and at the same time, flexible as a team player (willing to work with a team)
  •      Must be able to deliver quality work output given tight deadlines (e.g. 3-4 days)

     Photo-based Visual Assistant

This position is for the IG-feed conscious girls, those who don’t mind lugging around their DSLR cameras basically everywhere, has a fascination for color adjustments, saturation, VSCO Cam (LOL), and finds enjoyment in capturing everyday moments.

As a photo-based visual assistant, you will be working closely with me on events and workshop documentation and coverage, as well as visual content creation for my creative lifestyle blog.

You must be skilled with the following:

  •      Photography (plus points if you’ve done event documentation and shoots before)
  •      Art direction and content conceptualization (especially for still life, portrait & food photography)
  •      Post-processing (plus points if you are comfortable working with Lightroom)


I am looking for someone who has a genuine eye for detail, a passion for photography and is visually driven. I also require these assistants to be efficient in submitting quality work output under a strict deadline (especially when it comes to photo documentation).

Art-based Visual Assistant

This position is for the Pinterest, Behance and DesignTaxi lurkers and addicts (!), design geeks (who are comfortable talking about leading and kerning in daily conversations, lol) and future creative visionaries.

As an art-based visual assistant, you will be in charge of creating key visuals for projects and events. You will be working closely with me and will be tasked to come up with mood boards, concepts, layouts and ideas for ABC projects.

You must be skilled with the following:

  •      Art direction and conceptualization
  •      Adobe Photoshop (and/or Illustrator)
  •      Layouting (plus points if you are comfortable with Adobe InDesign)


I am looking for someone who is innovative and forward thinking when it comes to design conceptualization and idea generation (read: you have be full of ideas). And if you are completely OC with creative work, layouts, and aesthetics, this is definitely for you.

Copy-based Visual Assistant

This position is for the aspiring bloggers and writers out there who constantly write about basically anything that is of their interest. If you’re that girl who loves writing on your diary, blogs regularly or tweets a whole lot of humorous and witty statements on a daily basis, this is for you.

As a copy-based visual assistant, you will be tasked to churn out copy for specific projects and events, as well as helping me in curating and doing copy for blog posts and social media posts. You will be working closely with Tricie (for clearing of work and for mentorship as well) and the art-based visual assistant for majority of your work projects (partners-in-crime!).

You must be skilled with the following:

  •      Creative & feature writing (e.g. articles, blog posts etc.)
  •      Social media content writing (e.g. tweets, FB page posts, etc.)


I am looking for someone who has a distinct writing style and is able to adapt to various key messaging components (i.e. how to properly promote and advertise via Twitter, Facebook etc). It is mandatory that your proofreading skills are A+, as well as your ability to come up with various copy studies following a central idea or theme.


Scope of Work

Being a part of Team ABC will give you an opportunity to handle project efficiently and professionally. In a nutshell, you guys will be working on Learn by ABC workshops, future events (during the time period of your internship program) and Le Rêveur.

You will be working individually on minor projects (i.e. when I need specific deliverables from one of you) and as a team on major projects that need consolidated outputs (i.e. a comprehensive blog post that involves photography, art direction and copy). I will be 100% hands on with all the activities and work that you will be doing, so don’t worry, you’re in good hands and I won’t leave you hanging.

Think of it this way – I’ll be your “ate” (ha, Ate Abbey now finally makes sense!) aka big sister and I will be supervising your work behavior, as well as oversee your performance throughout this program.


As part of team ABC, you will not be paid monetarily – but we will do our best to provide you with a well-rounded worthwhile experience throughout the duration of the internship + mentorship program. Tricie & I created a mentorship program that will cater to your specific needs as a creative individual. The mentorship program is aimed at helping you in achieving your personal goals – which will be the compensation you will acquire by being a part of team ABC.

The program we created is designed to help you hone your skills specifically in hand lettering (of course), blogging, personal branding, business management and operations (plus digital marketing and such), and a bit of organizing/goal-setting (#OChits – I’ll try to help y’all out on this) through one-on-one mentorship, as well as through the outputs you will be doing (see, told you I’m channeling Ate Abbey here).

Basically: you help me, I help you. That’s how we’ll be coursing through the program – we’re hand in hand in working towards becoming better versions of ourselves.

And if you need school credit for this, I’m willing to sign your certifications. :)


Once you’ve read through everything here and made up your mind (please make sure you do and you get your parents’ approval), please fill up the online application form here:

Application period: February 28 to March 5, 2015

Internship duration: April to July 2015

We will be screening all the applications and filter out our top picks (which will be announced on March 7). From there, we will be conducting face-to-face interviews with the top applicants and eventually choose the 4 interns we will be hiring.

You have to know that as a creative, my standards are pretty high. I’ve learned this the hard way, which is why when it comes to work efficiency and output, I am pretty much over the top OC with everything that goes on with my ABC work.

If you feel that you are equipped with the skills and qualifications I am looking for, then do give it a go. I wish you all luck and I am looking forward to working with you!


Life, Lately: Moving Forward

Life Lately

If there’s one thing I’m (finally) learning to accept this month, it would be that change is hard.

But if you think about it, change is always good. And I’d rather stick to the latter mindset than dwelling in the fact that change is hard (because if I do, I won’t accept it, and I’d get defeated anyway).

Things change. People change. Feelings change. Priorities change. Dreams change.

Oops, don’t get me wrong – my dreams have always been the same. I guess it was more about determining the direction of my dreams that changed this month. February was an eye-opener in so many aspects, that’s for sure. And from constantly saying “this is enough for me, for now, and the struggle will be worth it” - I’m telling myself that “I should move forward and accept the challenge, because it will be worth it.”

Here’s a recap of February (and feelings) + a few announcements.

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 1. (Hardcore) Working Weekends. My weekdays are preoccupied with [the last few days of office] work, and most weekends end up being (a) social events and (b) LOTS of ABC work. Not fun. Much stress.

  • I tagged along the YS Open Call last Saturday to accompany my friends (g’luck Ber and Tricie!) for their application at EDSA BDG (nice place, good coffee = A+). I got to see Maine again (we’re coincidentally always seeing each other this month for events, LOL), so plus points!
  • I also spent that day at I Know Write MNL‘s anniversary event, where I got to hang with young girls (am I that old?!) and give a talk about blogging with fellow speakers/bloggers Marla, Reese & Arriane. I super love the intimate gathering + the organizers were such cuties. I don’t particularly like to show up at specific events but I knew that these girls were passionate and creatively driven – which really made me block off an afternoon for them. :)

2. Etcetera. (wow, so original? Haha)

  • Tricie gave me a copy of Humans of New York (for my birthday – worth the wait though!). I remember holding onto a copy during Life in Transit at one of the bookstores in Singapore (like, that was the first thing I held on to while looking for books) but decided on (sadly) not purchasing it (because I ended up getting some of these art books). Imagine my surprise that she actually remembered. Huhu. #truefriend
  • I’m currently taking over Suelas’ Instagram account (@suelasonline). You’ll be seeing a bunch of my daily whereabouts and adventures this week, so check it out! And fortunately for me, I’m getting myself more involved with mobile photography and the outdoors (thanks to this). Check out the #ABCforSuelas hashtag to view my posts.
  • Is it just me, or I’m itching for summer to come already?! I need my beach fix pronto. But I need to go on a diet first because I’m technically not beach-ready AT ALL (ha, the stress eating struggle is real). Anyway, adventures are pretty exciting for me this summer (yes, squeezed them in despite my weekend workshops, lol). Can’t wait for March.


3. Team ABC Applications.

Oh hey – yes, I’m finally working on this!

As you guys mostly know, I am a busybody slash aspiring superwoman slash persistent type A go-getter. And I am finally claiming that I cannot do things alone (with all of the daily tasks I have to keep up with).

I’m opening applications for Team ABC this coming Saturday. This is basically an internship + mentorship program catered to young girls (16-21 years old) who are looking to gain experience in lettering, blogging, brand building and project management and production (among others) through working with me.

My work ranges from client servicing, project management, creative conceptualization and everything in between (yes, I try to survive, but apparently now, I can’t). This program is a way for me to reach out to selected girls and help them in honing their own field of specialization and at the same time, train them through being hands on with the work that I do.

I’m excited / scared / nervous for this endeavor, so I’m thankful that Tricie will be helping me out on this (in case you’re wondering, she oversees and manages my ABC work + fixes my life sometimes) and we’ll be creating a substantial program for the people we’ll be recruiting for the team. More on that on my next post!

* * *

March looks promising. I have a few more things I’d like to share but I don’t want to jinx it yet.

How’s it been for you? Any plans for the summer? February going good so far? I’d love to know. :)

Enjoy the last few days of February!