The Road to ABC

June 18, 2015 Filed Under: Abbey, Book, Personal, The ABCs of Hand Lettering 34 Comments

Five years ago, I started a personal project called The Road to Productivity. Born out of my intent to get creative and productive, I spent my Independence Day weekend (on my first year in college) brainstorming, writing and drawing non-stop for four straight days. It was fun – and productive. The aftermath? I plunged into the unknown circumstances of running a small business, maintaining a blog, and working my way as I went along – back when I was seventeen.

Five years later, as the Universe played around and (sort of) maneuvered me to the right direction, I found my passion for creativity – most especially on hand lettering – and translated it into what it is now. Never, ever, ever did I think I would be capable of handling a creative enterprise, let alone build myself from the ground up. I used to be that girl who constantly wrote endless bucket lists and wondered if those boxes would ever be ticked off. I also remembered telling myself that someday I will “prove everyone wrong”, and well, moreover, prove myself wrong.

(The Road to ABC is a personal project as I eventually take on bigger and complex roads into becoming a full-fledged artist and entrepreneur. I decided to keep this (huge) project under this hashtag because it’s one of the things that kickstarted my journey, post-TEDx.)

* * *

2015 has been surprising (and overwhelming) in many, many ways. I may have also been the most courageous version of myself to date: I impulsively quit my day job to pursue art, gave a TEDx talk on creativity and making things happen (aka life goals achieved), spent countless nights working non-stop, taught lettering workshops almost every weekend (and as long as I could, I would), traveled continuously over the couple months (because inspiration is calling), recruited people to be part of my (growing) team, got the opportunity to represent and work for big brands (announcing soon!), currently co-organizing a type conference in Manila, and most of all – devoted myself to a project that constantly made me question my creative capabilities as an artist.

So – quick backstory. A day before my birthday last January, I met up with the Summit team, Macy and Koko. And, well – the idea of writing a lettering book came about. (That also may have been the best way to spend my last day of being twenty one.)

If you’re wondering how I took the news, I don’t know. I may have cried a bit. HAHA. And of course, I panicked. I freaked out. The pressure was no joke. But to combat everything else and instead of drowning myself in that deep pit of my self-doubts, I kept myself busy during the time period that I created this book. I tried to be as diligent as possible with deadlines, locked out unnecessary priorities, and managed to really immerse myself into this project more than anything else.

It was like Thesis 2.0 – but the good kind. I spent most of my working days isolated in the four corners of my HQ (aka, my attic), surrounded with lots of music and getting lost with my messy workspace. I’d go out at times and get myself together despite being robotic on some days. If anything, I have pushed myself extra hard for this project – and I may have exceeded my own expectations. That alone gave me the guarantee that I am proud of what I had produced. This is considering I am my own worst critic – but then, a little self-gratification here and there won’t hurt, I suppose. *pats self on back*

And with that – yes, I created a book! *INSERT CONFETTI AND LOTS OF TEARS*

The ABCs of Hand Lettering is a comprehensive guidebook for beginners in hand lettering. Inside you’ll find a repository of styles you can explore with drawing letters. Learn the basics – from the rundown of art materials, font styles, and the process of turning letters into visual art. Get to see the work of some of your favorite local letterers, calligraphers and type artists. And lastly, check out tips on finding your own style and making your mark as a creative individual in the book.

You will also see a showcase of my recent work + alphabet styles I’ve created specifically for this project. It was probably the most fun and challenging thing I’ve had to do so far. But then again, it has been a great way to start #theroadtoabc. Thanks to Summit Books for this opportunity and most especially to my awesome team – my editor Macy, art director Jaykee and publisher Koko for making this possible. A lot of tears and hard work were involved in the creation of this book, as well as my team who have been most helpful in this endeavor. (I AM INTERNALLY CRYING LIKE A BABY OK)

You’re Invited!


I am having a book launch and workshop this Saturday at National Book Store Glorietta 1. There will be a workshop + demo by me (for the first 50 participants) and a specific timeslot for book signing.

Please line up early to get a chance to attend the workshop. Bring your own materials as well. I’ll also be raffling off Made by ABC bundles and Type Lab MNL tickets so don’t miss your chance!

I hope you could come and celebrate this milestone with me! :) I owe this to every single one of you who have supported and showed appreciation to my work over the years. This is my way of giving back to the lettering community as this is the first ever type book in the Philippines. <3

The book will be available in major bookstores nationwide at PHP 295, and I hope you get a copy! Enjoy – and Always Be Creating :)

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34 Responses to “The Road to ABC”

  1. Odee
    June 18, 2015 at 10:29 pm

    Dear Abbey,

    You wouldn’t believe how excited I felt when I saw on FB that you’re finally OMG FINALLY going to have a book on handlettering. I’ve always looked up to your works; it’s what got me started on lettering and typography as well. And then seeing (more like reading) you being granted with so many opportunities, I knew it is only a matter of time before you get to publish your very own book — with everything that you have accomplished lately, the idea isn’t impossible. And now, ta-dah!

    Congratulations on yet another feat. :) Hooray!

  2. Abbey
    June 22, 2015 at 11:44 pm

    Thanks Odee! :)

  3. Mikyu Maglasang
    June 19, 2015 at 12:08 am

    Congratulations on your book, Abbey! You’ve always been the hard worker, and all your efforts are paying off! Good luck with #theroadtoabc! :)

  4. Abbey
    June 22, 2015 at 11:44 pm

    Thank you so much, Mikyu! :)

  5. Jae
    June 19, 2015 at 12:35 am

    I was following your Snapchat story the entire time you’re making this project of yours. Ibang level! Congratulations on your “baby”! :)

  6. Abbey
    June 22, 2015 at 11:44 pm

    Hahaha. Sorry for my excessive posting during the time I was doing this :)) Salamat!!

  7. Blanca
    June 19, 2015 at 12:34 pm

    Congratulations! I am so excited; however, is there a way to obtain the book if we live elsewhere?

  8. Abbey
    June 22, 2015 at 11:43 pm

    Hello Bianca! It will be available in all provinces in the Philippines soon :)

  9. Vianna
    June 19, 2015 at 4:48 pm

    Congrats, Miss Abbey! You deserved all the success and love! You are a great artist! Thank you for inspiring people like me! I will definitely grab a copy as soon as it is already available here in our humble province ( I really want to go to your book launch but well… #ProbinsiyanProblems)

    – Vianna (ノ´ヮ´)ノ*:・゚✧ | Adventures of The Great Whatever

  10. Abbey
    June 22, 2015 at 11:43 pm

    Thanks Vianna! Means a lot :)

  11. Sam
    June 19, 2015 at 11:24 pm

    Hi! What kind of materials do we need to bring for tomorrow?

  12. Trisha
    June 21, 2015 at 3:08 pm

    Finally a hand lettering book made by a Filipina! I can’t wait to get a copy!

    Congratulations on publishing your first book! ^_^

  13. Abbey
    June 22, 2015 at 11:42 pm

    Thanks Trisha! :)

  14. Louise Ramos
    June 21, 2015 at 4:10 pm

    Congrats Abbey! I don’t know why but I’m so genuinely happy for you. Have been following you for years from your Tumblr, can’t believe how long it has been since I saw your post during your debut with all your art posted in there. Can’t wait to have my own copy of your book once it’s available in nearer branches. (Fully Booked/National Katipunan please haha) Congratulations again!
    Caffeine Rush

  15. Abbey
    June 22, 2015 at 11:41 pm

    Hi Louise, lol at the debut! Hahaha. Thank you so much! :) It will be available soonest! We’re just fixing the deliveries.

  16. Colleen
    June 22, 2015 at 5:58 am

    Is there any chance of getting this book if I stay in Sg? Pls let me know as I really wanna get my hands on this book! And congratulations on such a beauty!!!

  17. Abbey
    June 22, 2015 at 11:30 pm

    Hello Colleen! It’s available online at Still looking into distributing in Singapore, but will definitely make it happen!

  18. mars
    June 26, 2015 at 6:52 am

    Congratulations Abbey! I’m so excited to get myself a copy of this! I’ve been looking around for similar books but they’re all too pricey, so when I got your newsletter and found out how much it costs, I couldn’t be happier! I’m also excited about other artists’ work you featured here! :) Thank you for sharing your talent to the world!

  19. Abbey
    June 26, 2015 at 5:56 pm

    Thanks Mars! :) Enjoy!

  20. Kelly
    June 27, 2015 at 12:42 pm

    Hello Abbey, I am a new admirer (and new to handlettering as well!) Your book looks BEAUTIFUL and I was wondering how it can be purchased if I’m in the US? Thanks! And Congratulations!

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  24. jenny kim
    July 5, 2015 at 8:43 am

    abbey congrats on your book launch. will i be able to buy the book in the u.s? also what is that font book (full of letters you are referencing from) in the picture? it seems helpful. please let me know.

    jenny kim

  25. Abbey
    July 6, 2015 at 9:37 am

    Hi Jenny, not sure when we’ll have it over at the US. But you can purchase the ebook via :) That book is a Speedball Textbook I got from my mom, she used it during the 90s.


  26. Melai
    July 5, 2015 at 11:15 pm

    Hi! I’d love to have a copy of your book Abbey! Do you deliver overseas? I’m in Singapore. :)

  27. Abbey
    July 6, 2015 at 9:38 am

    Hi Melai! We’re working on having it distributed there. Fingers crossed! If you’d prefer, it’s also available as an e-book via :)

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  32. Penny
    October 29, 2015 at 11:20 pm

    Hey Abbey,

    Is your book available in the United States? I would love to have a hard copy, not for Kindle. Thanks!

  33. Abbey
    November 3, 2015 at 8:29 pm

    Aww, no, sorry. Maybe next year.

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